Sakine Gulec, a New York-based entrepreneur, creative director, and business leader dedicated to transforming creative visions into successful global brands. My professional journey is rooted in the belief that high-quality design and accessible luxury can go hand-in-hand.
The Entrepreneurial Journey: Amorium
My primary focus is as the Creative Director and founder of Amorium LLC, a jewelry brand I launched in February 2012. Amorium specializes in beautifully handmade .925 sterling silver jewelry adorned with cubic zirconia crystals. What started as a clear idea to turn my passion into a global reality has grown significantly; today, Amorium is featured in over 500 boutiques, including major retailers like Free People and South Moon Under . My role involves overseeing the creative direction, ensuring our designs remain fresh and stylish, and driving the business strategy that has positioned Amorium as a leader in accessible luxury jewelry.
Technology and E-commerce Innovation
My experience extends beyond jewelry into the dynamic world of e-commerce technology and app development. From January 2023 to August 2025, I was involved with 73 Mobile, a company focused on creating AI-driven solutions for content generation and seamless integration with the Shopify platform . This work has given me a deep understanding of the tools that empower modern e-commerce businesses, including the development of popular Shopify apps like InstaSell: Instafeed Gallery+ and ShopAI: GPT Content Creator & SEO . This blend of creative entrepreneurship and technological innovation is a core part of my professional identity.
Beyond Business: Nature and Photography
While my professional life is centered on business and design, I maintain a profound passion for the natural world and the art of photography. I find immense inspiration in capturing the playful eye of a child and the creative vision of a wildlife photographer, creating images that go beyond simply recording nature . This pursuit is a vital source of balance and creativity, informing my design work with a sense of organic beauty and perspective.
Background and Education
My entrepreneurial foundation was solidified during my time at the University of Miami’s School of Business, where I earned my B.B.A. in Entrepreneurship/Entrepreneurial Studies . This academic background provided me with the strategic tools and mindset necessary to navigate the complexities of launching and scaling a business. Prior to founding Amorium, I also gained valuable experience in sales leadership, including a role as Vice President of Sales at Papilla Aluminium Cookware, which further honed my understanding of market dynamics and business growth .
Vision and Philosophy
This blog is a space where I share insights from my decade-plus journey in entrepreneurship, creative direction, and brand building. Whether you are interested in the intricacies of jewelry design, the challenges of scaling a retail business, or the mindset required to lead a creative team, I hope to provide valuable perspectives. My goal is to inspire and connect with fellow creators and business enthusiasts who are also on a path to making their own mark.
Sakine Gulec 