Sakine Gulec

Sakine Gulec is a New York-based entrepreneur, creative director, and business leader with over a decade of experience building brands at the intersection of design, technology, and commerce. From founding a globally distributed jewelry brand to developing AI-powered e-commerce tools, Sakine Gulec has built a career around turning creative vision into scalable business.

Founder & Creative Director – Amorium

Sakine Gulec is the founder and Creative Director of Amorium, a jewelry brand specializing in handcrafted .925 sterling silver pieces adorned with cubic zirconia crystals. Launched in 2012, Amorium was built on the principle that high-quality design and accessible luxury are not mutually exclusive. Under Sakine Gulec’s creative leadership, the brand has grown from a single collection to a globally recognized label carried in over 500 boutiques, including Free People and South Moon Under.

As Creative Director, Sakine Gulec oversees every aspect of the brand – from product design and visual identity to retail strategy and wholesale partnerships. Amorium continues to expand its presence in the accessible luxury market, serving customers who value craftsmanship without compromise.

E-Commerce Technology – 73 Mobile

Beyond jewelry, Sakine Gulec has deep experience in e-commerce technology and product development. From 2023 to 2026, she served as Co-Founder of 73 Mobile, a technology company that developed AI-driven tools for Shopify merchants. The company’s products – including InstaSell: Instafeed Gallery+ and ShopAI: GPT Content Creator & SEO – helped thousands of online retailers automate content creation, optimize product listings, and increase conversion rates.

This work gave Sakine Gulec a firsthand understanding of how artificial intelligence and automation are reshaping modern retail, and reinforced her belief that technology should empower – not replace – creative entrepreneurs.

Nature Photography

Outside the business world, Sakine Gulec is a dedicated nature and travel photographer. Her work captures landscapes and wildlife across destinations including the Dolomites, the Georgian Caucasus, the Greek island of Chios, and Southeast Asia. Photography serves as both a creative outlet and a source of design inspiration – the textures, colors, and compositions found in nature frequently inform her approach to jewelry design and brand storytelling.

Education & Early Career

Sakine Gulec holds a Bachelor of Business Administration in Entrepreneurship from the University of Miami School of Business. Her academic training in business strategy and venture development laid the foundation for her career as a founder. Prior to launching Amorium, she held the position of Vice President of Sales at Papilla Aluminium Cookware, where she developed expertise in wholesale distribution, market expansion, and B2B sales strategy.

Connect

Sakine Gulec shares insights on entrepreneurship, creative direction, and brand building through this site. To learn more about her work, visit Amorium or follow her on Instagram.