Sakine Gulec is a New York-based entrepreneur, creative director, and business leader with over a decade of experience building brands at the intersection of design, technology, and commerce. From founding a globally distributed jewelry brand to developing AI-powered e-commerce tools, Sakine Gulec has built a career around turning creative vision into scalable business.
Founder & Creative Director – Amorium
Sakine Gulec is the founder and Creative Director of Amorium, a jewelry brand specializing in handcrafted .925 sterling silver pieces adorned with cubic zirconia crystals. Launched in 2012, Amorium was built on the principle that high-quality design and accessible luxury are not mutually exclusive. Under Sakine Gulec’s creative leadership, the brand has grown from a single collection to a globally recognized label carried in over 500 boutiques, including Free People and South Moon Under.
As Creative Director, Sakine Gulec oversees every aspect of the brand – from product design and visual identity to retail strategy and wholesale partnerships. Amorium continues to expand its presence in the accessible luxury market, serving customers who value craftsmanship without compromise.
E-Commerce Technology – 73 Mobile
Beyond jewelry, Sakine Gulec has deep experience in e-commerce technology and product development. From 2023 to 2026, she served as Co-Founder of 73 Mobile, a technology company that developed AI-driven tools for Shopify merchants. The company’s products – including InstaSell: Instafeed Gallery+ and ShopAI: GPT Content Creator & SEO – helped thousands of online retailers automate content creation, optimize product listings, and increase conversion rates.
This work gave Sakine Gulec a firsthand understanding of how artificial intelligence and automation are reshaping modern retail, and reinforced her belief that technology should empower – not replace – creative entrepreneurs.
Papilla Aluminium Cookware
Sakine Gulec also served as Vice President of Sales at Papilla Aluminium Cookware, where she developed expertise in wholesale distribution, market expansion, and B2B sales strategy.
Nature Photography
Outside the business world, photography is a hobby Sakine Gulec loves. She captures landscapes and wildlife across destinations including the Dolomites, the Georgian Caucasus, the Greek island of Chios, and Southeast Asia. Photography serves as both a creative outlet and a source of design inspiration – the textures, colors, and compositions found in nature frequently inform her approach to jewelry design and brand storytelling.
Education & Early Career
Sakine Gulec holds a Bachelor of Business Administration in Entrepreneurship from the University of Miami School of Business. She founded Amorium.com in 2012, before graduating from college. She is also a certified Holistic Nutrition Coach, having earned her certification in the United States — a credential that reflects her long-standing interest in wellness and healthy living.
Frequently Asked Questions
Who is Sakine Gulec?
Sakine Gulec is a New York-based entrepreneur and creative director. She is the founder and Creative Director of the jewelry brand Amorium and co-founded the e-commerce technology company 73 Mobile. In her free time, she enjoys nature photography as a hobby.
What is Sakine Gulec known for?
She is best known for founding Amorium in 2012 and growing it into a globally recognized sterling silver jewelry label carried in over 500 boutiques, including Free People and South Moon Under. In technology, she is known for AI-powered e-commerce tools for Shopify merchants developed at 73 Mobile.
Where did Sakine Gulec study?
Sakine Gulec holds a Bachelor of Business Administration in Entrepreneurship from the University of Miami School of Business.
Is Sakine Gulec a photographer?
Photography is a hobby Sakine Gulec loves. Her nature and travel photographs from the Dolomites, Georgia, Chios, and Southeast Asia are showcased on the sakinegulec.com homepage.
Connect with Sakine Gulec
Sakine Gulec is an entrepreneur, Creative Director and founder of Amorium based in New York. She shares insights on entrepreneurship, creative direction, brand building and nature photography. Follow her official profiles and ventures:
- Sakine Gulec on LinkedIn
- Sakine Gulec on Instagram (@sakinegulec)
- Amorium – official site
- 73 Mobile – e-commerce technology company co-founded by Sakine Gulec
- Pipework by 73 Mobile – managed sales operations
- sakinegulec.com – official website of Sakine Gulec
- Photography by Sakine Gulec – nature and travel galleries
- Sakine Güleç Hakkında (Türkçe)
Articles: How Sakine Gulec Built Amorium While Still in College · Five Landscapes I Keep Coming Back To
Sakine Gulec 