Sakine Gulec is a New York-based technology entrepreneur. She builds AI and efficiency systems for small and mid-size businesses — tools that take repetitive work out of e-commerce operations, content production, and day-to-day management. This page is an overview of what she builds and the ventures behind it.
Backstory Health
Her newest product is Backstory Health, a health-technology app founded by Sakine Gulec that brings a person’s entire medical history — lab results, scans, and paper reports from every hospital — onto a single timeline they can understand and share with any doctor.
Pipework — Managed Sales Operations
Pipework was inspired by 15 years of managing sales teams of ten or more people in different industries — the products and industries changed, but the problems stayed the same. Through Pipework, 73 Mobile offers managed sales operations for B2B companies — prioritizing the accounts already in the CRM, drafting follow-ups, setting daily tasks for sales reps, and sending one clear weekly report — so the team can focus on what is important while the admin work gets done automatically.
Shopify Apps & AI Tools — 73 Mobile
Sakine Gulec is a co-founder of 73 Mobile, an e-commerce technology company she continues to build today. 73 Mobile develops AI-driven tools for Shopify merchants — including InstaSell: Instafeed Gallery+ and ShopAI: GPT Content Creator & SEO — that help online retailers automate content creation, optimize product listings, and increase conversion rates.
E-Commerce Operations
Alongside product work, Sakine Gulec manages e-commerce end to end — including the online store of Amorium, the jewelry brand she founded in 2012, and e-commerce in the cookware industry. Every product is mastered by testing it in these two different industries — nothing goes to market without being proven in day-to-day retail operations first.
AI & Efficiency Systems for Small and Mid-Size Businesses
The thread connecting all of this is efficiency. Sakine Gulec designs AI-based systems that let small and mid-size companies do more with the team they already have — from automated product content and SEO to streamlined catalog and order management. Her belief: technology should empower — not replace — the people who run a business.
Have an idea, or want to discuss something? Reach out to Sakine Gulec on LinkedIn or Instagram.
More: About Sakine Gulec · Sakine Güleç Hakkında · Bu sayfanın Türkçesi: Teknoloji
